The History Division of the Association for Education in Journalism and Mass Communication will honor Dr. John M. “Jack” Hamilton as the Donald L. Shaw Senior Scholar during the Division’s Awards Gala on Aug. 6. The longtime journalist, author and public servant is the Hopkins P. Breazeale Professor of Journalism and founding dean at the LSU Manship School of Mass Communication and a global scholar at the Woodrow Wilson International Center for Scholars, in Washington, D.C.
Continue readingPaul Myers and Lisa Parcell of Wichita State University won the 2023 Michael S. Sweeney Award for their article, “Beauty and the Bran: Kellogg’s Campaign to ‘Correct Faulty Elimination’ and Conquer the Cereal Industry.”
Presented by the History Division of the Association for Education in Journalism and Mass Communication (AEJMC), the Sweeney Award recognizes the outstanding article published in the previous volume of the scholarly journal Journalism History. In addition to receiving a plaque and cash prize, Myers and Parcell will be honored during the History Division’s awards gala at this year’s AEJMC conference in Washington, D.C.
“What started as an interest in a random line of text on the Kellogg’s website led to a historical journey through the bowels of one of Kellogg’s long-forgotten advertising campaigns,” Myers said. “This paper, unique in subject matter as it is, has served as an interesting conversation piece amongst colleagues and was realistically my first foray into historical research, in turn, leading to the discovery of a research area for me to call home.”
Parcell said Kellogg’s did exactly what students today are taught to do – clearly identify a target audience, understand their concerns, and create messaging that shows how the product solves their problems.
“One of my favorite things about this article is that I can use it in both my graduate historical methods class and my senior capstone Integrated Marketing Communication Campaigns class,” she said. “A sincere thank you to the Journalism History reviewers and editors who made this paper stronger and to the History Division’s Publications Committee for the recognition.”
Their article, published in Volume 48 Issue 4 of Journalism History, examines how the Kellogg’s Corn Flake Company’s investment into home economics became integral to the brand itself and helped establish Kellogg’s as a leader in addressing the growing dietary health concerns of the early twentieth century and in the breakfast food industry. The company’s success today can clearly be traced back to its original efforts to address health concerns through advertisements that taught women how to use bran cereal as both a curative and preventative food for constipation and related symptoms.
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