Paul Myers and Lisa Parcell of Wichita State University won the 2023 Michael S. Sweeney Award for their article, “Beauty and the Bran: Kellogg’s Campaign to ‘Correct Faulty Elimination’ and Conquer the Cereal Industry.”

Presented by the History Division of the Association for Education in Journalism and Mass Communication (AEJMC), the Sweeney Award recognizes the outstanding article published in the previous volume of the scholarly journal Journalism History. In addition to receiving a plaque and cash prize, Myers and Parcell will be honored during the History Division’s awards gala at this year’s AEJMC conference in Washington, D.C.

“What started as an interest in a random line of text on the Kellogg’s website led to a historical journey through the bowels of one of Kellogg’s long-forgotten advertising campaigns,” Myers said. “This paper, unique in subject matter as it is, has served as an interesting conversation piece amongst colleagues and was realistically my first foray into historical research, in turn, leading to the discovery of a research area for me to call home.”

Parcell said Kellogg’s did exactly what students today are taught to do – clearly identify a target audience, understand their concerns, and create messaging that shows how the product solves their problems.

“One of my favorite things about this article is that I can use it in both my graduate historical methods class and my senior capstone Integrated Marketing Communication Campaigns class,” she said. “A sincere thank you to the Journalism History reviewers and editors who made this paper stronger and to the History Division’s Publications Committee for the recognition.”

Their article, published in Volume 48 Issue 4 of Journalism History, examines how the Kellogg’s Corn Flake Company’s investment into home economics became integral to the brand itself and helped establish Kellogg’s as a leader in addressing the growing dietary health concerns of the early twentieth century and in the breakfast food industry. The company’s success today can clearly be traced back to its original efforts to address health concerns through advertisements that taught women how to use bran cereal as both a curative and preventative food for constipation and related symptoms.

Six historians will receive funding this spring to advance diverse perspectives in media history.

The microgrant initiative was a joint collaboration between American Journalism/American Journalism Historians Association and Journalism History/AEJMC History Division. Journalism History Publications Chairwoman Teri Finneman said the goal was to provide direct support to increase diversity research in the journals.

“The number of applications that we received exceeded expectations, prompting us to award more projects than initially planned,” Finneman said. “It’s truly wonderful to see how many great ideas there are and the direction of journalism history research.”

Betto van Waarden is the winner of the 2023 Tom Reilly Award.

His article, “The Many Faces of Performative Politics: Satires of Statesman Bernhard von Bülow in Wilhelmine Germany,” was the most popular on the Journalism History website in 2022.

He is a senior postdoctoral fellow of the Research Foundation Flanders at the KU Leuven in Belgium. He researches transnationalism, democratization, parliaments, celebrity politics, and the attention economy.

“I am honored to receive the Reilly Award and grateful for its recognition of my efforts to communicate my research to the public, which is an important ambition of mine,” van Waarden said. “The award helps to highlight journalism research on satire and its role in modern politics.”

While historical and contemporary thinkers have described politics as theater, van Waarden’s winning article moves beyond this representation of politics to understand how performance was central to politics around the turn of the twentieth century. It does so through an analysis of a large volume of hitherto unstudied caricatures of the German statesman Bernhard von Bülow.