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Borchard Outlines His Vision for Journalism History

The following is the vision statement submitted by new Journalism History editor Gregory Borchard in his application for the position.

The new affiliation between Journalism History and AEJMC’s History Division provides an extraordinary opportunity for two time-honored groups of scholars to grow.

With Journalism History’s tradition as a well-respected peer reviewed journal promoting high standards for publishing, AEJMC can provide journalism historians the institutional support necessary to reach audiences of unprecedented scope. At the same time, the content produced by Journalism History can now more effectively provide scholarship rooted in strong narratives and provide the depth and context necessary for the body of literature in media studies as a whole.

With continuous publication since 1974 — including under my former colleague Barbara Cloud’s editorship at the University of Nevada, Las Vegas (UNLV) — I see Journalism History’s transition as poised for both innovation and a reliance on the discipline’s best practices.

I believe a Steering Committee composed of authors who have published in Journalism History — and complementing the existing pool of corresponding editors — can help develop working groups, while at the same time, it can develop a network to grow readers and AEJMC members.

In forming these groups, I would also like to tap the expertise of History Division members in particular by delegating charges to them in groups that can help in the following areas.

  • A working group tasked with social media development, which would help create a more sophisticated online presence with multi-media content that features and promotes our work, all geared toward outreach and attracting interest from scholars who might otherwise consider submitting work elsewhere. (For our field to remain healthy and relevant, we can — and must — utilize contemporary social media to boost our visibility and increase citations of our scholarship in literature as a whole.)
  • A working group focused on media literacy, providing interpretive tools for understanding the primary sources featured in Journalism History articles — these materials can go online, and they can supplement particular articles in print upon publication.
  • A working group focused on visual communication to help expand the contents of the journal into areas beyond its traditionally print-oriented focus — this group can expand scholarship into underrepresented areas such as photojournalism and documentaries, especially web-friendly content.
  • A working group dedicated to developing cross-disciplinary and global collaboration, so that the journal, in particular, and the History Division, in general, might attract interest from beyond our usual target audiences in media studies alone, and so that the content of journal increasingly reflects media history outside U.S. borders. (Of course, these areas can also work well when integrated with working groups using featuring online content.)
  • And a student engagement working group, which can more fully integrate the work of doctoral and master’s students into the journal; first, by tapping into their work presented at AEJMC conferences as potential content for the journal (even if not as fully developed articles); and second, by facilitating roles for students in working groups to recruit longterm interest in general. (Grad students can contribute invaluable skills for all of the above groups in helping with online content.)

In sum, my vision as a potential editor for Journalism History would not only maintain its level of excellence, it would bring its contents to new readers and expand the scope of both the journal and AEJMC’s History Division.

As you will see in my other application materials, I have experience as an administrator and publisher. My work has featured skills in the use of a variety of communication tools for multiple platforms, including print, web, and social media, and I can think strategically to achieve goals. I look forward to putting my skills as editor to work for the journal.

New Editor Will Lead Journalism History 

By DOUG CUMMING / CHAIR

A new editor has been named for Journalism History, the peer-reviewed quarterly that the History Division is adopting later this year.

The executive committee is excited to announce our selection of Gregory Borchard, Ph.D., a highly productive media historian at the Hank Greenspun School of Journalism and Media Studies, University of Nevada, Las Vegas.

“What a thrilling and humbling opportunity!” Greg emailed back as soon as he got the news. “I gratefully accept the appointment and look very much forward to working with the History Division and Michael Sweeney on transition details.”

Borchard is praised for his organizational skills, his clear writing, his work with editors, and as an editor, for example helping with the editing of the forthcoming The Antebellum Press: Setting the Stage for Civil War.

Mike Sweeney, the editor of Journalism History at Ohio University since August 2012, got the ball rolling two years ago as incoming head of the History Division. At the business meeting in 2016, he announced that he was dealing with terminal cancer and wanted to put this important publication on firm ground for the future. He appointed an ad hoc committee, chaired by Frank Fee, to look into having the division adopt the journal (surprise: it has been self-published since it launched in 1974) and to find a new editor.

Last year, the membership voted overwhelmingly to adopt the journal and raise dues by $20 to cover the cost of every member getting a subscription. Last December, the AEJMC board accepted our proposal to adopt the journal and raise our dues from $10 to $30 to cover members getting the journal. The next step was inviting applications for editor.

Greg Borchard won unanimous approval from Vice Chair Erika Pribanic-Smith, Second Vice Chair Teri Finneman and me. He was also given full support after careful vetting by an editor-selection committee chaired by Frank Fee and including Jean Folkerts, David Nord, Gwyn Mellinger, David Mindich, and Cristina Mislan. (In contrast, editors in the past were selected by their predecessors, according to Sweeney.)

We are thrilled to have such a highly qualified and energized editor at a time when Journalism History still faces a number of challenges: the transition from individual subscribers to membership, financing, the continuing search for a possible academic publisher, and the need to establish copyright of archives that such a publisher would want.

It would take too much space to describe Greg’s qualifications for these challenges and his vision for growing the journal with social media, adding more viz comm history, and engaging graduate-student research (he’s a former graduate director at the school at UNLV). This is the first issue of the new e-newsletter Clio, so I’ll end with a few brief points of why Greg Borchard seems a perfect fit for JH.

  • The journal is returning to a former home, UNLV, where it was edited by Barbara Cloud until Patrick Washburn became the editor at Ohio University in the late 1990s. (Cloud passed away in 2009.)
  • The new director at UNLV’s school of journalism and media studies, Kevin Stoker, is a media historian from Texas Tech, and a colleague there is media historian Stephen Bates, winner of our division’s top faculty paper two years ago.
  • He majored in history at Minnesota, earned a master’s there in mass comm with a thesis on the Southern Press and the 15th Amendment, and wrote his dissertation at Florida on “New York Partisanship and the Press, 1840-1860.”
  • Now a full professor, Borchard has led graduate and undergraduate journalism history classes since he came to UNLV in 2003. His lectures in these classes, transcribed, have evolved into a textbook of some 400 pages, A Narrative History of the American Press, forthcoming from Routledge.