John M. Coward, professor and former chair of the Department of Communication (now Media Studies) at the University of Tulsa in Oklahoma, worked as a newspaper reporter and editor in his native East Tennessee before completing a Ph.D. in communication at the University of Texas at Austin. Coward’s primary research area is the representation of Native Americans in the nineteenth-century press. His research has been published in American Journalism, Journalism History, Journalism & Mass Communication Quarterly, Visual Communication Quarterly, and other journals. Coward has lectured on Native American images at the Gilcrease Museum in Tulsa, the Rutherford B. Hayes Presidential Center in Ohio, and other venues. His first book, The Newspaper Indian: Native American Identity in the Press, 1820-90, was published in 1999 by the University of Illinois Press. In 2005, Coward published an edited collection of news stories and editorials about the nineteenth-century Indian wars as part of the eight-volume Greenwood Library of American War Reporting. His most recent book, Indians Illustrated: The Image of Native Americans in the Pictorial Press, was published by Illinois in 2016. We chatted by email about the impetus of his work, his most recent research project, and how his research informs his teaching.
Q. What is the most recent historical research project you have been (or are) working on?
A: My recent research has focused on Native American journalism, specifically the Red Power newspapers of the 1960s and ‘70s. I’ve presented conference papers in the last couple of years on an activist newspaper called The Warpath, published in San Francisco, and on Akwesasne Notes, a paper published in upstate New York. Both papers advocated for indigenous rights and attacked government bureaucracy, which made them interesting to me as a researcher. This area is a switch for me—I worked for many years on representations of Native Americans in the mainstream press in the nineteenth and early twentieth centuries. But after two books on that topic, I needed a new research project, and I didn’t want to start in a completely new area. So the history of the Native press was appealing because it’s related to my earlier work and because it’s an understudied part of journalism history. A lot of people know about the Cherokee Phoenix, which was founded in 1828, but there have been hundreds and hundreds of Indian newspapers over the decades, and I wanted to find out what sort of Native journalism was being produced at various points in U.S. history. I was drawn to the Red Power newspapers because I wanted to see how the Native press covered the occupation of Alcatraz, the standoff at Wounded Knee, and other conflicts that marked the civil rights era.
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